Painter Reaches Millions of Art Fans Worldwide Thanks to Message from Friend


April 12, 2004--The 1000th exhibitor at The Digital Artist's International website (www.thedigitalartist.com) is Britt I. Olofsson, of Kungälv, Sweden, a painter who has exhibited and sold works internationally.

Olofsson was born in Alingsas, Sweden, and grew up spending many of her afternoons in her father's photo studio. In 1989, Olofsson moved to Cyprus, where she started her own public relations company and began to paint. By 1995, she was living in California, invited by a private collector to create a series of paintings. After another sojourn in Cyprus, she moved back to Sweden in 2001, where she now lives and works.

Olofsson ‘s paintings are sold in the United States and Sweden, as well as online. She describes her work as "glamorous abstract mixed-media art," and explains that she likes to add structure and flair to all her work. Her paintings feature strong, hot colors and she layers them with interesting material to avoid the flatness of conventional painting, reflecting her international experience and love of life.

Always eager for a new challenge, Olofsson is currently designing interiors for public rooms in upscale apartment buildings in Sweden, working on pieces for an exhibit in Kungälv this summer, and teaching art and culture for the Swedish government.

The Internet is a vital part of Olofsson's art marketing program. She comments, "The Internet has been a great help to get good contacts, and I also sold some paintings to places that I probably wouldn't have otherwise. …I recently sold a painting to [a buyer in South Africa "

She was referred to The Digital Artist by a friend's email message, and liked the clean interface and ease of creating an updating her exhibit. Britt Olofsson's exhibit can be seen at http://www.thedigitalartist.com/artist.phtml?uid=bolofss

A recent upsurge in new exhibitors at The Digital Artist is due in no small part to a recent upgrade in service that allows new exhibitors to sign up and display within minutes, instead of days. In addition, all current exhibitors are now able to directly access and edit their exhibits using a password and user id. Exhibitors may log in and view and edit their contact and biographical information, artist's statement, and display image. Updates take effect immediately, so art and design buyers can always have the latest information about emerging and established artists, artisans and designers worldwide. (Anyone interested in exhibiting at the site should go directly to http://www.thedigitalartist.com/signup.shtml.)

This is the first of a number of upgrades to the site, which will soon include expanded mini-portfolio and portfolio sites, as well as online galleries where members can sell work online directly to clients, without a commission.

The Digital Artist is a professional exhibit and portfolio site for artists, designers and artisans worldwide. Exhibits include name, contact information, biography, artist's statement, link to a personal web page and an image of the artist's work. The site is extensively marketed to art buyers including art directors, creative directors and gallery owners, and is visited by more than two million viewers every year. The site was created by designer Carol Pentleton, of Glocester, Rhode Island, USA, who has been its webmaster since the site's debut four years ago.

Current exhibitors are working at all levels from students to established professionals. The exhibitors hail from more than 50 nations, represent more than a dozen art and design specialties, and range in age from teens to seniors. Category listings include animators, artisans, cartoonists, digital artists, fiber artists, graphic designers, illustrators, multimedia, painters, photographers, printmakers and sculptors. The home page and index pages post arts and culture headlines, updated daily, with links to complete stories. The Digital Artist also offers a free ebook on art marketing, an arts and design bookstore, magazine stand, free special interest monthly newsletters for creatives and art buyers, and online articles about the business of art.



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